Get the newsletter · Featured · Recent
Hi readers,
I'm on writing vacation for the rest of 2015, as I start my new role at Uber.
Please subscribe via email to get an update once I start back up. -A

PS. If you're interested in opportunities at Uber, drop me a note and I'll be in touch.

Apple’s Minimum Viable Product

I always hate when designers talk about how Steve Jobs is so amazing and how he’d never settle for anything but the best, blah blah blah. Yes, that’s true, but they’ve been a public company since 1980, they’ve had billions of dollars and 1000s of amazingly talented people on their team.

Before the IPO, at the very beginning when it was just the founders, their first product was the following:

The Apple I, Apple’s first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.

It was a motherboard. Not even a computer- just a motherboard.

I think it’s important to remember when we’re all trying to start something from scratch that you have to start at zero, and the first product will probably suck. It’ll be a motherboard, when what you really wanted to build was an all-aluminum Macbook Air with a Retina display.

But you gotta start somewhere.

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Sign Up Now

Sign up for mailing list and receive new posts directly to your inbox.

We promise never to share or sell any of your personal information.