Online poker revenue datapoint
This article on the online poker industry in Italy was interesting enough that I had to post it:
Online poker players in Italy spend an average of $881 per person a year on the pastime producing a yearly haul of $514 million according to a new survey released as the nation’s Government gets set to legalise, license and control Internet gambling.
Normalized down to month, this nets out to $73 ARPU/month!
I have no idea how this compares to the broader set of online gambling, or if it mostly has to do with the specific demographics in Italy.
- Second Life: $9.30 ARPU/month
- Club Penguin: $1.62 ARPU/month
- Habbo Hotel: $1.30 ARPU/month
- Runescape: $0.84 ARPU/month
- Facebook apps: $1.20 ARPU/month
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