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Most ungoogley product ever from Google?

Google Launches Virtual World Called Lively.

I’m actually impressed by the fact that it’s so…. not Google. It seems like something a media company would be more likely to make, not a product made by a company of PhDs. Maybe it’s all those Yahoo refugees that are working there now?

UPDATE: Some more details from this informative article from Venturebeat. The product was created by one of the early founders of IMVU, and is much more directly positioned against that company than SecondLife. It’s built mostly as super-rich chat, has a focus on conversations rather than walking around a world, etc.

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