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My top 2015 essays on Uber, online dating, push notifications, Apple Watch, and more

Good news- my vacation from writing is over!

A few months back, I joined Uber, and took time to get settled into the new role. As promised, I’m back, and will have more essays on growth, tech, and more for 2016. If you want to get my future essays via email – just fill this out:

In the meantime, below are a list of my top essays from 2015. It includes writing on a bunch of topics: Uber, Dating apps, Push notifications and retention, Apple Watch, Women in tech, and more.

Hope you enjoy them.

San Francisco, CA

Featured essays from 2015

The Next Feature Fallacy
“The fallacy that the next new feature will suddenly make people use your product.”

New data shows losing 80% of mobile users is normal, and why the best apps do better

This is the Product Death Cycle. Why it happens, and how to break out of it

Personal update- I’m joining Uber! Here’s why
“I’m joining Uber because it’s changing the world. It’s one of the very few companies where you can really say that, seriously and unironically.”

More essays from 2015

This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

The most common mistake when forecasting growth for new products (and how to fix it)

Why we should aim to build a forever company, not just a unicorn

Why investors don’t fund dating

Ten classic books that define tech

The race for Apple Watch’s killer app

Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac


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