@andrewchen

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Twitter links from last week (posted 11/09/2008)


As always, here are some of the articles/URLs I’ve been tweeting lately.

If you want to grab these in real time, you can follow me on Twitter at @andrew_chen.

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Usability presentation for iPhone apps and store

Usability notes from iPhone apps
I found these interesting notes on how people use the iPhone, mostly usability-oriented, focused on a couple key applications and areas. It’s useful info for anyone who is building on the iPhone platform, which has some very unique interactions that even expert users have a tough time mastering.

The presentation covers the following apps:

  • browsing
  • time/calendar/alarm
  • maps
  • youtube
  • downloaded apps: air hockey, koi pond, labyrinth
  • iphone store (including pricing, reviews, etc.)

Then there’s a nice wrap-up of best practices for iPhone app usability, which is always nice.

Here’s the full presentation – you’ll have to click through the link if you are reading this in an RSS reader:

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Poll results are in – what YOU want to read on this blog, revealed!

Poll results are in!
I recently looked at the poll I put up about blog topics – very interesting.

It looks like people are absolutely more interested in analytics and metrics, particularly in user engagement, and much less interested in social gaming, social networks in general, etc. I assume that it’s because for the social stuff, there’s a lot of specific coverage on that in tech blogs like Techcrunch and the like.

I haven’t seen as much stuff out there digging into analytics around engagement/viral in social applications – most of the good analytics out there focuses on e-commerce, etc., so I imagine that the appetite is out there for a more focused analytics conversation.

No love for social gaming
Most interesting to me was that there’s very little interest in social-gaming – it was tied at the bottom with B2B and vertical social networks. I figured that given social gaming’s hotness in the investment (and social networking sector), that it would rank quite high. Good thing I ran this poll!

Anyway, here are all the results below:

Answer Text Votes %
Analytics and metrics 69 20%
User retention/engagement 68 19%
Viral marketing 55 16%
Online advertising 39 11%
Product management 39 11%
Social network platforms 30 9%
B2B and vertical social networks 23 7%
Social gaming 23 7%
Other… 5 1%
TOTAL 351
PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

What would Facebook look like if it sold out to ads? Click here to see…

What topics do you want to read more about on this blog?

Ad-based versus direct monetization: Which one is better for you?

Ad rates drop in social networks, music, entertainment

Amazing presentation on leadgen tactics from Jay Weintraub

Slate on split testing in the McCain and Obama campaign (robo-calling versus text messaging)

Links from my Twitter (Oct 29, 2008)

How to generate awesome test candidates for A/B testing

Virtual items design: Build it yourself or use UGC?

4 major cultural differences between Games people and Web people

Go-to-market strategies for vertical social products

Quick link to another fave blog Altgate, by Furqan Nazeeri

Twitter links from last couple weeks…

I have blogger’s block!

Revenue, ARPU, Funnels, and RPM: My talk from Startonomics on Revenue metrics

The best new games blog you’re not reading yet

Dan Cook’s slides on productivity + last week’s Twitter links

Quick link: List of $350MM of VC investments in social gaming, virtual worlds, casual MMOs, etc

Virtual Goods Summit 2008 + last week’s Twitter links

The first 6 steps to homegrowing basic startup analytics

Open mobile platforms and Facebook developer refugees

Weekend links from Twitter (9/14/2008)

Growing renewable audiences (a talk at O’Reilly Alphatech Ventures)

Ad targeting talk from Community Next: People Not Pages (updated x2)

Help me fill in the blanks: iPhone platform versus Facebook platform

How to measure if users love your product using cohorts and revisit rates

More weekend links from my Twitter account

Gaming versus gambling ARPUs

Remnant ads and the advertisers who love them

Prosper.com and peer-to-peer lending in the economic downturn

Quick weekend links from my Twitter

Super Rewards and the leadgen side of Facebook virtual currency – can it last?

As Facebook saturates in the US, what’s the next step?

Counting your big pile of Benjamins: 5 startup tips for maximizing ad revenue

Moved the blog to http://andrewchen.co

Quotes from entrepreneurs and friends about Futuristic Play

Speaking at Startonomics and guest blog post: 5 startup tips for maximizing ad revenues