@andrewchen

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Weekend links from my Twitter

Just an update to the random links I've been posting to my Twitter account over the last
week or two – no guarantee that they have anything to do with work!
Mostly a grab bag of nerdy/biz/news stuff.

If you want to get these in real time, you can follow me here.

Here they are:

Have a good weekend!

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Giving a talk at CommunityNext in 2 days (free spots available for publishers)

I'm giving a talk this Thursday at CommunityNext::Monetize to cover an overview of the ad targeting landscape. Tickets are currently free for publishers with 10 open spots, use the code ANDREW.

You can register here

The outline of my talk will be…

People not pages:
An introduction to ad targeting

  • Targeting = $
    How publishers can generate higher CPMs using targeting techniques from demographics, behavioral, geo, etc.
  • Does it work?
    Comparing the performance metrics for brand versus direct response advertisers using studies from Revenue Science and Yahoo campaigns
  • Social networks suck at monetization
    Discussing why social networks traditionally have had low CPMs and driving into issues like 1) low CTRs and what forces generate them, 2) interest versus intent, and 3) ad sales team dynamics

The talk will be about 30 min and should start at 3:30pm.

See you guys there!

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Recent random links from my Twitter feed

I have been posting random links to my Twitter account over the last week or two – no guarantee that they have anything to do with work! Mostly a grab bag of nerdy/biz/news stuff.

If you want to get these in real time, you can follow me here.

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

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omg I’m just a startup, I can’t do those fancy analytics!

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