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Ask the readers: If you could drop 100M users onto any site, what would you build?

A great hypothetical question…
My cofounder Matt Rubens recently posed a great question to me over dinner:

Let’s say you had unlimited access to internet traffic, and could literally dump 100 million unique visitors in a single shot onto a site – what would you build?

I honestly don’t know the answer to this question, but here are a couple considerations:

  • Any vertical site, be it pets or cars or even gaming, would ultimately lead to a huge % of the 100 million immediately bouncing and being lost – this might be OK, if the category is high value enough?
  • Conversely, communication is probably the most horizontal application you could do, but it’s low monetization and not clear that you can go build in more depth after people think of you as a communication site

What do you guys think?
I would love any ideas or insights you guys have on this question!

Please comment to this post or send me an email at voodoo [at] gmail.

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