Get the newsletter · 2018 essays (PDF) · Featured · Recent

Couple quotes on Facebook in Wired, Fortune, and NYT

I got a couple quotes in articles recently on the Facebook apps frenzy:

I end up being one of the skeptical voices in the articles, but my intention is matter-of-factly describe the hurdles the sites have to overcome on the advertising side in order to succeed. I think it’s possible, yet will take some time. These are lessons I learned from Revenue Science, trying to monetize traffic on several of the top social networks in the world including MySpace.

The specific issues that pop up from the monetization side shouldn’t detract from the fact that adding deeper hooks is something that every network should do, and Facebook has done it with incredible execution. They are a visionary in the category.

However, that still doesn’t mean it’ll be easy for the entrepreneurs to make money :-)

Other blogs on this topic:

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.