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Help me fill in the blanks: iPhone platform versus Facebook platform

Comparing the iPhone platform versus Facebook platform
I’ve recently been pondering the key similarities and differences between the way the Facebook platform ended up getting executed versus the iPhone platform. It’s an interesting trend now that other mobile players are thinking about opening a platform and providing an app store as well.

How would you guys add to the following table?

  Facebook platform iPhone platform
Pricing Free Free or $0.99 to $999.99
Distribution Primarily viral
(invites, newsfeed, etc.)
Primarily app store
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What else should be in this table?

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