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List of essays from this blog is now up to date!

I recently went through and updated the list of essays on this blog – it’s now all up to date. As always, you can view them from my blog by clicking the Essays link at the top.

For the lazy folks, here’s the complete list, current as of today:

Viral marketing and user acquisition

For web entrepreneurs, growing your userbase is a key challenge, alongside product development and financing. These posts emphasize a quantitative approach to getting traction and growing users.

Engagement and product design

Using principles from game design and analysis of consumer behavior, these essays cover the process of creating experiences your customers will love.

Online advertising and social network monetization

Social web product have unique characteristics as it applies to online advertising. These posts cover some of the issues around key topics such as CPM rates, behavioral data, ad revenue modeling, etc.


Without metrics, web entrepreneurs are just flying blind. These essays cover some of the organization and development issues around instituting a metrics system – what to measure, in what order, and how to implement them.

Media and games

Traditional media, including TV, music, games, and movies are at a crossroads. Here are some thoughts on how the industry is changing and evolving.

Entrepreneurship and startup life in San Francisco

Just a couple thoughts on things I’ve encountered while arriving in SF.

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