@andrewchen

Get the newsletter · 2018 essays (PDF) · Featured · Recent

Rule of thumb: Is 1-9-90 really correct?

Great article on the common Rule of Thumb for social media sites: 1% create, 9% comment, and 90% are just lurkers. What are the real numbers? Read here.

This is a solid discussion piece for anyone who’s designing for community-based web applications.


Funnel of interaction

On a related topic, I’ve generally thought of it more that you have a "funnel of interaction" for what you can ask users to do. That means that for every reader comment, there’ll be 100 people who vote on a poll. And for every person that votes on a poll, you’ll have 100 people who view the article. And so on.

Here’s an example of things that are easy to get people to do, to hard things:

  1. Grokking your idea or reading about your site
  2. Most people will look at a page on your site
  3. Clicking from one page to another
  4. Clicking on a button or voting
  5. Adding a comment or short free-form text input
  6. Filling out a multiple input form
  7. Creating an input based on multi-page thing
  8. Downloading and installing an application

In fact, sites that require you to install something right away to use the site end up fighting an uphill battle. What you want instead is to let people participate on any level they choose, and to let them progress to higher and higher levels of commitment at their own leisure.

That’s why I’m a big fan of sites that:

  • Don’t require registration to be useful
  • Don’t require application downloads
  • Reward you for participating, even if you’re not a content producer

Just a couple random thoughts on the interaction thing.

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. AH Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell -- or a solicitation of an offer to buy -- any securities, and may not be used or relied upon in evaluating the merits of any investment.

The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, I have not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. The content speaks only as of the date indicated.

Under no circumstances should any posts or other information provided on this website -- or on associated content distribution outlets -- be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles -- which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters. There can be no assurances that a16z’s investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available at https://a16z.com/investments/. Excluded from this list are investments (and certain publicly traded cryptocurrencies/ digital assets) for which the issuer has not provided permission for a16z to disclose publicly. Past results of Andreessen Horowitz’s investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Please see https://a16z.com/disclosures for additional important information.