@andrewchen

Get the newsletter · 2018 essays (PDF) · Featured · Recent

The best new games blog you’re not reading yet

A great new blog from IMVU cofounder
I recently have been reading a new blog by Eric Ries, one of the founders of IMVU. The URL is http://startuplessonslearned.blogspot.com and the RSS feed is here. I’ve found it to be a great source of thinking around both games and metrics, two of my favorite topics. It’s quickly become one of my favorite blogs.

For those of you guys who haven’t spent much time looking at IMVU, here’s a good summary from GigaOm, including the statistics below:

  • About 1.7 million user-generated items have been uploaded to the IMVU catalog
  • Users create most content offline with industry-standard modeling tools such as Maya and Blender
  • Individual content creators can take their earnings and sell them on third party web sites
  • As with Second Life, IMVU users retain intellectual property rights to content submitted to the IMVU catalog
  • About 100,000 users are registered to be IMVU content creators, but the number of consistent creators is in the tens of thousands
  • IMVU users often sell their credits to other users via third-party web sites — also fine with Cary. “We observe it sort of casually,” he said.
  • Demographic: Largest cohort is teens; 60 percent of users are female, 60 percent are American
  • 50-70K concurrency is typical, with peaks in the high 70s
  • IMVU areas are more like virtual rooms restricted to 10 avatars or fewer; Cary estimated 90 percent of those room interactions are person-to-person, anyway.

Eric has already written some great articles from his experience at IMVU, including articles on:

I’d encourage you to read more games+web+metrics goodness.

KP beefing up on games
Another interesting note is that it looks like KP has recently been beefing up their games focus. These days, Eric is a venture advisor for Kleiner Perkins, after 4 years at IMVU. He also joins the recently made partner Bing Gordon, a cofounder of EA, who quickly went on a tear making investments in games companies like:

  • Facebook social gaming powerhouse Zynga
  • mobile games company Ngmoco (from EA veterans)
  • GoGii (from the Jamdat founders)

They also have Chi-Hua Chien, who sourced the Facebook for Accel Partners, and who is obviously a great resource for the intersection of social web and games.

Anyway, I hope you enjoy the blog!

PS. Get new updates/analysis on tech and startups

I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.

Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. AH Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell -- or a solicitation of an offer to buy -- any securities, and may not be used or relied upon in evaluating the merits of any investment.

The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, I have not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. The content speaks only as of the date indicated.

Under no circumstances should any posts or other information provided on this website -- or on associated content distribution outlets -- be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles -- which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters. There can be no assurances that a16z’s investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available at https://a16z.com/investments/. Excluded from this list are investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets. Past results of Andreessen Horowitz’s investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Please see https://a16z.com/disclosures for additional important information.