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Video: Panel on “Monetization and Business Models for Flash Games”

Flash Games Summit
Yesterday I attended the first ever Flash Games Summit which has a bunch of informative sessions and interesting people involved. Thanks to Mochi Media for inviting me!

Monetization panel
I moderated a panel called “Monetization and Business Models for Flash Games” with:

  • Adam Caplan from Super Rewards
  • Kate Connally, AddictingGames
  • Jameson Hsu, Mochi Media
  • Kenny Rosenblatt, Arkadium Games

This was a nice mix of people because it represented a virtual goods-focused payments platform (Super Rewards), an ad network (Mochi Media), a content portal (AddictingGames), and a developer (Arkadium), so there was a variety of interesting viewpoints.

Panel topics
We covered a variety of topics, including:

  • How do the different players (ad network, portal, etc.) make money?
  • What are the biggest factors in driving monetization?
  • What are the differences in monetizing demographics and geographical areas?
  • What kinds of games are more successful at monetization?
  • How are social gaming folks different than flash gaming creators?
  • What are the key metrics they look at?
  • How has the recession changes their business, and how will it affect the industry overall?
  • .. and many more!

Hope you enjoy watching the discussion.

Here’s the video – enjoy!
(click here if you don’t see the embed)

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